Great content has the power to create change for good.
I develop multi-platform content marketing strategies for fashion, beauty and lifestyle brands and retailers. As a former journalist and editor, I champion narratives and values that bring an authentic story to a brand.
With a proven track record of helping businesses and agencies bring a content agenda to their core, I advise on systems and processes, as well as managing bespoke trade and marketing calendars; creative ideation and direction; team leadership and mentoring; streamlining production efficiency; and optimising content for targeted reach and engagement.
Brands I have created content strategies for include: Tresemme, House of Fraser, Carolina Herrera, Net-a-Porter, Marc By Marc Jacobs, Nike, Amazon Fashion, Manhattan Loft Corporation, Virgin Hotels and Tesco's F&F.
Though much of the strategic work I now do is digital, my love of long-form writing and print will never leave me. I have a huge network of writers, photographers, illustrators and art directors I can tap to create print gold for brands.