Back in 2004, Dove came up with what is probably the best female-focused campaign of the noughties. The Campaign for Real Beauty by Ogilvy & Mather was a total game changer and its impact can be felt in other movements from anti-photoshopping, the skinny model debate to the recirculation of Lego's 1981 What Is Beautiful? ad of the cute, but not Disney pretty, ginger-haired girl. (Though wouldn't you rather be her than, say, Elsa from Frozen?)
Since 2004, Dove continued with the Real Beauty concept, releasing the mega viral Real Beauty Sketches - some of which have been ace, some of which have been painfully set up and therefore bad.
But the soap brand has come up with a corker with this french video. I wish they hadn't use models (or model-grade women) but the overheard concept is genius (and more believable). Women are so hard on themselves and that bitchy internal voice is something we can all relate to.