I've interviewed Naomi Watts three times. This is perhaps the most beautiful cover that has accompanied my stories. Viva la Vogue. Contact me to read the feature.
Marc By Marc Jacobs, Copywriting
Internal training manual/retail style guide for Marc By Marc Jacobs Pre-Fall 14 Mens RTW and accessories.
Copywriting, Marc By Marc Jacobs
Internal training manual/retail style guide for Marc By Marc Jacobs Pre-Fall 14 Womens RTW and accessories.
Daria Werbowy, Vogue Australia
Cover story for Vogue Australia. I've written cover stories, and fashion and beauty features for the magazine for over ten years. Please contact me if you would like to read the full feature.
Indelust content direction
Indelust is ethical fashion's answer to Net-a-Porter. Sana Rezwan Sait sources designers whose products are made in the Indian Subcontinent by ethical artisans. The results are stunning: exquisite, contemporary, sweatshop-free fashion and homewares.
Sana asked me to help her redefine Indelust's online voice and messaging for the website launch into the UK and US markets. It was a joy to find an elevated, global voice for the designers who strive to make a positive impact on the people who toil to make the clothes we wear.
* Content Direction * Site navigation * Brand messaging
Vensette style guide
Makeup and beauty meets Uber. Lauren Remington Platt set up Vensette to provide upscale, on-demand beauty services to busy women who find department store makeovers terrifying (or nasty) but don't want to pay a mega fee for a personal stylist. Lauren contacted me to write the branding 'bible' for new staff and to help her find a 'voice' and direction.
Amazon Fashion, Social Media Strategy
Amazon Fashion tasked me with developing their tone of voice and content strategy. Here is an example of a Facebook post to promote swimwear.
Tresemme, Facebook content strategy
An example of the timely, fun and engaging Facebook posts I developed for Unilever as part of an overarching social media strategy for Tresemme.
Vogue.co.uk, Show Report
I have written for Vogue.co.uk for over three years. Here are two of the show reports I wrote when I covered NYFW for the website in 2012.
Koral Jeans, Brand Bible
When the makers of 7ForAllMankind jeans wanted to launch another denim brand, they turned to the Starworks Group for help with branding and image. I worked with the agency on the label's brand bible.
Tresemme, Facebook Strategy
Question - how do you boost flagging sales of one of Unilever's key hair products. Answer - create a sassy, engaging post to get loyal customers buzzing and sharing information with their friends.
Women's health problems explained to men. To stop them getting slapped.
Marc Jacobs, Vogue Australia
I sat down with fashion and beauty behemoth Marc Jacobs to talk perfume. Funny guy. Contact me if you'd like to read the whole story.
Emily Blunt, Sunday Style
Super sharp, super stylish Emily Blunt for Australia's most-read, most-loved Sunday magazine. I've interviewed something in the region of 30 celebrities for the magazine. I was the Senior Editor from 2009 to the end of 2010.
The too-skinny model issue rages. Here, in a 3,000 word feature for Vogue Australia, I ask if size is more important than substance. Contact me if you'd like to read the whole story.