House of Fraser AW Beauty

HoF challenged us to create a campaign that reflected the high spending habits of the 40+ luxury skincare buyers.

We created a print, digital and social campaign around ‘Serious Beauty’ – serious because beauty doesn’t have to be frivolous; serious because women want to be taken seriously whatever their choices.

- Comprehensive sponsored Facebook Canvas and Instagram campaign
- Featured in Facebook 'Best in Class' Canvas creative for a fashion brand
- +42% LFL sales (+23%attributed to Facebook conversion funnel) 

Brandhannah rand