House of Fraser Christmas


When is a gift guide not a gift guide? When Dazed Studio make one. 

This 96pp luxury fashion and gifting magazine was part of a print, digital and social campaign, which supported the ATL campaign created by 18 Feet & Rising

The big brand idea ‘Christmas is Coming’ provided an engaging content platform that reflected customer shopping habits across an eight week trade period on the run up to Christmas.

Brandhannah rand